Growing up in southwest Idaho, Ben always had nature present in his life. As he grew older, Ben began to appreciate the connection he’d always felt and became increasingly aware of the barriers to outdoor spaces that many kids experience. Through his contributions to NatureBridge, Ben hopes to allow more kids to experience the incredible health, mental, and societal benefits that nature has to offer, regardless of their income or geographic location. Ben is the Senior Vice President & Chief Creative Officer for REI and also serves on the University of Washington Advisory Board and the Obliteride Board. Ben resides in Seattle, Washington.